In today’s fast-paced and competitive real estate market, many agents wonder if they can truly succeed on their own—without a team, without a traditional office, and without the overhead. The answer is yes—and eXp Realty is proof that solo agents can not only survive but thrive with the right support, tools, and platform.

If you’re a solo agent considering eXp Realty, or already part of the brokerage and looking to grow, this guide will show you how to build a thriving real estate business independently, using the powerful resources eXp provides.

Why eXp Realty Is Ideal for Solo Agents

Unlike traditional brokerages that focus heavily on teams or office hierarchy, eXp Realty is a cloud-based, agent-centric model designed to give every agent—whether solo or team-based—equal access to world-class tools, training, and opportunities.

Key Benefits for Solo Agents:

• No desk fees or franchise fees

• 24/7 access to support and training

• Flexibility to work from anywhere

• Ownership opportunities through stock rewards

• Revenue sharing for additional income

Let’s break down how to leverage these benefits to succeed as an independent agent.

1. Use eXp University to Sharpen Your Skills

eXp University is one of the most powerful assets available to solo agents. With 80+ live training sessions every week, you can learn from top-producing agents and real-world experts in everything from:

• Lead generation strategies

• Listing presentations

• Digital marketing

• Open house success tips

• Investment property sales

You’re not working alone—you’re working alongside a community of experts who are invested in your growth. Whether you need help closing your first deal or scaling to six figures, eXp’s training platform is always there.

2. Leverage kvCORE for Lead Generation

Many solo agents struggle with consistent lead flow. That’s where kvCORE, eXp’s built-in CRM and lead generation system, becomes a game-changer.

With kvCORE, you can:

• Build a personal IDX-integrated website

• Automate follow-ups via text, email, and voicemail

• Track and nurture leads efficiently

• Run Facebook and Google ads directly from your dashboard

For a solo agent, kvCORE does the heavy lifting, so you can focus on building relationships and closing deals.

3. Get Support When You Need It—Virtually

Just because you’re a solo agent doesn’t mean you’re alone. At eXp Realty, you have:

• Access to state brokers and transaction coordinators in real time via eXp World

• Workplace by Meta, a social platform where agents share tips, listings, and referrals

• A dedicated onboarding specialist to help you get started smoothly

This level of collaborative support ensures you’re never stuck or confused, even without a team behind you.

4. Build Your Personal Brand

As a solo agent, your brand is your business. eXp’s Marketing Center gives you customizable templates for:

• Flyers

• Listing presentations

• Social media content

• Business cards and signage

With the flexibility to stand out in your own voice, you’re not boxed into a franchise identity—you can craft your own brand while still enjoying the backing of a global brokerage.

5. Earn Additional Income Through Revenue Share

One of the biggest challenges for solo agents is scaling income without hiring a team. At eXp, you can earn residual income by referring other agents through the Revenue Share program.

• No management responsibilities

• Passive income as your network grows

• Financial security beyond commissions

This system is a smart way to diversify your income and build long-term wealth—even if you’re working solo.

6. Set Your Own Schedule and Goals

The beauty of being a solo agent at eXp Realty is complete autonomy. You control your:

• Schedule

• Business plan

• Niche market

• Income goals

With the tools and support eXp offers, you don’t need to rely on anyone else to hit your milestones. You can build your business at your pace, with no limitations or ceiling on your potential.

Final Thoughts: Independence with Unmatched Support

Succeeding as a solo agent isn’t about going it alone—it’s about finding the right platform that empowers you to grow. At eXp Realty, solo agents benefit from world-class tools, continuous learning, a supportive community, and the ability to earn beyond commissions.

Whether you’re new to the industry or looking to leave the team structure behind, eXp gives you the freedom, flexibility, and foundation to build a career that aligns with your goals.

Ready to take your solo real estate business to the next level?