Introduction: The Rise of Video in Real Estate

In today’s fast-paced digital world, video marketing is no longer optional—it’s essential. Homebuyers and sellers are consuming more video content than ever, and real estate agents who fail to adapt risk being left behind.

At eXp Realty, agents are embracing video marketing to generate leads, boost visibility, and build trust with their audience. Thanks to eXp’s cloud-based infrastructure, world-class training, and tech-forward tools, agents are empowered to create content that converts.

Here are 10 powerful ways eXp Realty agents are using video marketing to level up their business and dominate their local markets.

1. Property Tours That Bring Listings to Life

High-quality listing videos offer potential buyers a detailed walkthrough of the property—without even stepping foot inside. eXp agents are filming walkthroughs that highlight features, layout, and lifestyle, helping listings stand out in a crowded market.

These virtual tours are shared across MLS platforms, YouTube, Instagram, and even TikTok to capture attention faster than traditional photos ever could.

2. Instagram Reels and TikToks That Go Viral

Short-form videos are exploding on platforms like Instagram and TikTok. eXp agents are using Reels to share:

• Quick property highlights

• Home-buying tips

• Behind-the-scenes moments

• Community spotlights

These bite-sized videos are easy to create and incredibly effective at building visibility and brand recognition—especially among younger buyers.

3. YouTube Channels to Build Long-Term Authority

Unlike short-form platforms, YouTube is a search engine—and a powerful one. Many eXp agents are building dedicated YouTube channels to:

• Post full-length property tours

• Share market updates

• Offer advice for first-time buyers or investors

With optimized titles, descriptions, and thumbnails, these videos attract organic traffic and establish agents as trusted local experts.

4. Personalized Video Emails for Lead Nurturing

Rather than sending standard text-based emails, eXp agents use tools like BombBomb or Loom to record personalized video messages for leads and clients.

This approach builds connection, increases response rates, and helps agents stand out from the competition by showing their face and personality.

5. Market Update Videos That Position Agents as Experts

Weekly or monthly real estate market update videos are a simple but powerful way to educate audiences and keep your brand top-of-mind.

eXp agents often break down:

• Local sales trends

• Inventory changes

• Mortgage rate updates

• What buyers and sellers should know right now

These videos are shared via email, social media, and YouTube to keep clients informed and engaged.

6. Live Streams for Real-Time Engagement

Facebook Live, Instagram Live, and YouTube Live allow eXp agents to host Q&A sessions, virtual open houses, and real-time updates.

Live video builds trust quickly and gives audiences a chance to interact directly with agents in a natural, unscripted format.

7. Client Testimonial Videos for Social Proof

Nothing builds trust like a satisfied client. eXp agents frequently capture video testimonials to showcase success stories, highlight great service, and provide authentic proof of results.

These testimonials are repurposed across websites, social channels, and listing presentations to convert more leads into clients.

8. Educational Videos That Answer Common Questions

eXp Realty encourages agents to educate, not just sell. Many agents record videos that address common questions like:

• “What’s the process for getting pre-approved?”

• “How much down payment do I need?”

• “What’s the difference between a buyer’s and seller’s market?”

These videos not only help potential clients—they position the agent as a go-to resource and build long-term loyalty.

9. Community Highlight Videos That Show Lifestyle, Not Just Listings

eXp agents don’t just sell homes—they sell lifestyles. Video content showcasing local parks, schools, restaurants, and events helps attract buyers who care about more than just square footage.

By highlighting what makes their market special, agents build a brand rooted in local expertise and authentic connection.

10. Recruitment Videos to Grow Their Teams and Network

eXp agents also use video marketing to grow their personal brand within the brokerage. They create videos about:

• Why they joined eXp

• How revenue share works

• What tools and support eXp offers

These videos help them attract like-minded agents, grow their team, and tap into additional income streams through eXp’s referral and revenue share model.

Conclusion: Video Marketing Is a Game-Changer—And eXp Makes It Easy

Video is no longer just a marketing trend—it’s the most powerful way to reach, connect, and convert your audience. eXp Realty provides the training, tools, and support agents need to leverage video across every part of their business.

From listing videos to community tours, personalized email clips to YouTube strategies, eXp agents are redefining what it means to market like a modern real estate pro.

Ready to Level Up Your Video Marketing Strategy with eXp?

If you're a real estate agent looking to embrace video and grow your brand online, eXp Realty gives you everything you need to succeed—from cloud-based platforms to built-in mentorship and tech support.

Let’s connect and explore how you can use video to drive more leads, close more deals, and build a real estate business that lasts.

Kevin Scharfenberg | Personal Real Estate Corporation
📞 250-457-1795
🌐 tnrdhomes.com
🏢 Brokered by: eXp Realty